PixelMark

Project Type
Logo & Branding
Industry
Creative services
Role
Identity & guidelines
Duration
3 weeks
Budget
$9,000

Project Overview

PixelMark had six versions of its logo in circulation and no file anyone trusted enough to send to a printer.

Problem

This was a distribution problem wearing a design problem's clothes. The correct mark already existed; nobody could find it, so everyone redrew it.

Solution

One mark, four locked configurations, shipped with the boring parts done: clear space, minimum sizes, behavior on a photograph, and one link that always resolves to the current files.