LogoLoom
- Project Type
- Logo & Branding
- Industry
- Software
- Role
- Identity
- Duration
- 4 weeks
- Budget
- $11,000
Project Overview
An identity for a tool that generates identities, which invites an obvious joke and a genuinely difficult brief.
Problem
The mark had to look designed rather than generated, while the product's whole promise is that generated output can look designed.
Solution
We built the mark from the same primitives the product uses, then drew it by hand until it stopped looking like output. The founders can explain it in one sentence.
Related work
More projects in logo & branding.
