BrandPulse
- Project Type
- Logo & Branding
- Industry
- Events
- Role
- Identity & art direction
- Duration
- 6 weeks
- Budget
- $16,000
Project Overview
BrandPulse runs events in nine cities, each with a local team producing its own materials on its own schedule.
Problem
Central control was impossible and inconsistency was embarrassing. The system had to be loose enough to be usable and tight enough to stay recognizable.
Solution
We fixed three things — the mark, one typeface, and how much white space surrounds the content — and left everything else open. Nine cities, one brand, and no approval queue.
Related work
More projects in logo & branding.
