NovaSite
- Project Type
- Website Design
- Industry
- Health & Wellness
- Role
- Design & Webflow build
- Duration
- 4 weeks
- Budget
- $12,000
Project Overview
NovaSite sells monitoring software to platform teams. The site they had opened with the word “seamless” and closed with a form; nobody on their own sales team could recite what was in between.
Problem
One page was serving three audiences: engineers evaluating the product, managers approving the spend, and candidates deciding whether to apply. It compromised for all three and converted none of them.
Solution
We split the job. The home page now speaks to the engineer, because that is who starts every purchase, and a separate page carries the business case for whoever signs. Demo requests rose 61% in the first quarter.
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