AppLoom
- Project Type
- Development
- Industry
- SaaS
- Role
- Front-end development
- Duration
- 4 weeks
- Budget
- $12,500
Project Overview
AppLoom's sign-up asked for eleven fields before showing anyone the product.
Problem
Sixty per cent of people left on the second screen, which asked for company size — a question with no bearing on whether the product would work for them.
Solution
The flow is now an email address and a password. Everything else is asked in context, inside the product, by which point people are willing to answer. Completion rose from 38% to 71%.
Related work
More projects in development.
